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About Our Brand Tribe

We are a team of Global thinkers and doers all underpinned with one common dominator: the pursuit of uncommon sense through creative and strategic solutions with Africa at heart.

Why are we here?

To enrich the lives of people in Africa through creating enduring Brand Tribes.

Our 3-pronged strategic approach delivers

‘Glocal’ thought leadership,
Business practice area expertise,
Cost efficient operations

Our Homesteads

Accra
Dakar
Harare
Johannesburg
Lagos
London
Nairobi

Key Tribe Members

TENDAI MHIZHA - Group Chief
DAVID LETT- Executive Creative Director

ELLINGTON KAMBA - Executive Director

 

Our Expertise

Our core expertise can be divided into 2 strands

External

  • Research
  • Corporate strategy
  • Brand development
  • Brand strategy
  • Brand expression, measurement and marketing
  • Brand expansion
Internal

  • Employee insights
  • Corporate strategy
  • Brand development
  • TRRIBE Talent Return & Retention through Internal Brand Engagement
  • Capacity building, measurement & sustainability
  • Brand growth

To understand how all these services are inter-linked and function together, take a look at our Tribal DNA model.

Our Extended Tribe

 

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